When you work with a direct-response copywriter like Hilary Buckley, every contact with your customers will encourage them to complete a specific, business-benefitting action — such as providing you with their personal email address, which increases your marketing effectiveness.
Sure, you can find a lot of freelance copywriters on the Web these days. Hire me if you want a results-driven, highly experienced marketer who meets your deadlines.
Tell me what you need help with.
MAGAZINE ARTICLES
A thought-provoking look into the origins and history of over 50 years of ultra-violent film in American cinema. Reviewers have said that “Hilary [Buckley] analyzes ‘ultra-violent’ films, bringing a cool analytical focus to a topic that is often gratuitously sensationalized. She addresses changing censorship norms, new technologies, and emerging aesthetic sensibilities in a persuasive way.”
Published in BSE Magazine, 2010
A tongue-in-cheek look at the linguistic history of Cockney Rhyming Slang. Reviewers have said that this article is “A deeply researched piece of language history in a highly entertaining form. Ms. Buckley writes with immense wit and flair.”
Published in BSE Magazine, 2010
BLOGS
Here’s What the CIA Knows About Bars
This article, written for restaurateurs, offers a super-spy strategy to investigate your competition… and destroy them.
More like this:
- The Three Craft Beer Questions Your Servers Should Be Asking
- What’s the Story of Your Wine?
- 10 Signs of Restaurant Customer Service Disaster
- How to Use Wine Marketing That Speaks to Millennials
- Sour Beer: What You Need to Know for Your Restaurant
- Increase Restaurant Wine Sales through Staff Incentives
- Get More Bar Customers When You Add Vegan Cocktails
- Sell More Wine. It’s the Law.
- Does Your Bar Sound Successful?
- Do You Know the Secrets of the Most Profitable Restaurants?
SEO WEBSITE COPY
This amusing city guide introduces outsiders to the quirks and joys of making Albuquerque your home (not least of which is having to spell Albuquerque properly on all your mail).
More like this:
- El Paso City Guide
- Lincoln City Guide
- Long Beach City Guide
- Minneapolis City Guide
- Phoenix City Guide
PRESS RELEASES
Do you need help bragging about your business or product achievements? Press releases allow you to spread the news in a respected format, and they usually get a lot of shares on social media.
Press releases help build your product’s press kit. With a strong portfolio of impressive accomplishments, your artisan food will stand out from the crowd.
The press release to the right announces the official website launch for Imagine Postcard, a virtual travel experience built for the adventurer who’s stuck at home.
EMAIL MARKETING
Email marketing campaigns build your fan base and boost your marketing and sales abilities.
Mail campaigns in the past required businesses to spend lots of money on postage, envelopes, stationary, and printing costs — but today, email marketing retains a strong readership and the highest proven ROI.
Get more bang for your buck with a direct mail/email marketer who has experience with HubSpot, MailChimp, GetResponse, and Constant Contact. I’ll help you build and measure your campaigns.
To the left is a direct mail sample inviting readers to join Imagine Postcard, a virtual travel experience built for the adventurer who’s stuck at home.
NEWSLETTERS
Keep the contacts you’ve already built when you regularly publish a newsletter. Newsletters can increase blog and site traffic, turn your buyers into repeat purchasers, and build brand advocates.
Build effective newsletters with a content marketer who’s experienced with HubSpot, MailChimp, Constant Contact, and GetResponse.
The email newsletter to the right was written for a food tech company, and it highlights recent blog posts while increasing web traffic with a strong call to action (CTA).
EDITING
Save money and get your site looking flawless when you hire an impeccable editor trained in the industry-standard Chicago Manual of Style, 15th ed.
You can trust that your copy will look perfect when you tap into my wide range of editing experience, including web pages, brochures, blogs, social media posts, white papers, marketing emails, newsletters, essays, novels, ebooks, academic theses, PowerPoint presentations, social media posts, and more.
WHITE PAPERS
White papers are long, research-driven documents that help inform your clients about the benefits of your product. A white paper for VoIP could talk about price differences between VoIP vs. traditional circuit switching, and provide a breakdown of VoIP benefits for your remote workforce.
When your buyers are informed about why your product is the smartest choice, they’ll know how they’ll benefit from your B2B tech product.
Here’s the thing about white papers though. Since they’re long, complex documents (like a ten-page academic essay), you need a writer with strong research skills, the ability to develop a clear and persuasive structure, and the right tone so your readers don’t fall asleep – yet still take you seriously.
CONTENT STRATEGY
Need some help getting organized? When you’re planning your marketing strategy, it’s easy to get overwhelmed with all the details. If you want to publish and promote your content on the right channels, backed by a comprehensive plan, I can help you determine where to start.
Think of me like the de-clutter expert… for your content marketing plan.